I recently had the opportunity to lead a complete visual rebranding of Winthrop University, located in Rock Hill, South Carolina. Starting with a new logo to depict a more modern campus landmark, the eagle statue, anchored by the shield from the university seal. Similarly, more vibrant, contemporary secondary colors were chosen to contrast the rich primary palette.

When redesiging their website, information from market research and web analytics allowed us to effectively streamline common user experience paths, simplify the overall site map, and modernize visuals throughout.